According to the statistics of relevant authorities, the output of domestic LED lighting products was 10.4 billion in 2000, with an output value of 290 million US dollars. From 2000 to 2005, the output and annual output value of China’s LED lighting products were not less than 17.2% and 13.8% per year. The speed is growing. In addition, it is an indisputable fact that the application range and market demand for LED lighting products will increase substantially. According to the world’s authoritative departments, from 2005 to 2009, the global LED lighting products will be worth 6.04 billion US dollars, 6.82 billion US dollars, 7.85 billion US dollars, 9.13 billion US dollars and 11.42 billion US dollars. It can be seen that in the next five years, LED will become the mainstream light source in the future lighting market.

Facts speak: China’s LED lighting industry has many defects. Although the output value of domestic LED lighting products has increased by at least 13.8% per year, the domestic LED lighting market still has major deficiencies in terms of product technology, product quality, intellectual property, and corporate brand. . Guangdong Zhenmingli Group enjoys the title of the world’s largest LED production base, the world’s largest decorative lamp production base, the world’s largest small bulb production base and the largest stage lighting production base in the Far East. Its president, Mr. Fan Banghong, has more than 20 years of practical experience. And industrial theory concluded: At present, the key technology of domestic ultra-high brightness LED needs to be mastered, the industry has not yet formed scale, and the industrialization level needs to be further improved; the share in the international market is still very low, the middle and low-end products are mostly, and the high-end products are less. The ability to develop new products needs to be strengthened; high-power LEDs and high-performance LED chips still need to be imported, and there are not many technologies with independent intellectual property rights. It has become a top priority to develop LED products with independent intellectual property rights.

Mr. Fan Banghong also believes that compared with the LED industry in other developed countries, the domestic LED lighting industry needs to start from the following four aspects:

First, improve consumer awareness of LED lighting products;

Second, improve LED research and development and manufacturing technology, packaging technology;

Third, create a good market and scientific research atmosphere to promote market maturity;

Fourth, solve the problem of relatively high production costs.

Extraordinary strength

In view of this, the Mingliang Group, which has achieved fruitful results and high status in foreign markets, decided to return to China with super-class products and technologies, and to maximize its scale, marketization and internationalization of China’s LED lighting industry. s hard work. It is understood that the current Ming Mingli decorative lights account for more than 60% of the European market, accounting for more than 50% of the market in the Americas, Australia and Asia (excluding mainland China).

For the domestic market that is still in the initial stage of lighting development, Mr. Fan Banghong believes that only the tree industry standard can effectively regulate the market operation. In response to the special environment of the domestic market atmosphere, Mr. Fan Banghong proposed the operation policy of franchising chain stores, requiring authorized dealers in major cities across the country to unify prices, unify VIs, and unify after-sales services, and conduct comprehensive marketing on this basis so that consumers can operate in a standardized manner. The store to know the product and contact the product. At the same time, due to the limitation of domestic LED lighting level and the requirements of market customers, Zhen Mingli Group has set up Heshan Yinyu Lighting Design Co., Ltd. to undertake engineering business and fully meet market demand.
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